Local marketing to capture new Boise clients searching for your business!

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Your Business' Online Presence Starts With Boise Local Marketing

Boise businesses need to be found in local directories like Google My Business for targeted consumers to find your business location, hours of operation, services and company reviews. Increasing positive reviews is the fastest way to sell your product or services to the local community. Manage your business’ appearance and reputation on local listings to establish a strong online web presence in Boise.

Turn Local Marketing Into Local Traffic

Recent studies show that consumers (80% or more) perform online research before making a substantial purchase. This includes browsing business and product reviews. Almost 93% of product or business research starts with a search engine query. More than 50% of local searches completed on a mobile device lead to in-store visits within 24 hours!

A local marketing campaign is critical to business growth and success! Be where Boise consumers are searching. Contact us at Boise Local Marketing today!

Boise Local Marketing Agency

Local Search Trends Small Businesses Need to Know

In today’s digital age, the internet has taken over as the most powerful marketing channel. Long gone are the days where the television, magazines, and radio ruled the world. Today, you need to be found online when customers are searching. That’s what makes understanding local search and SEO so powerful.

Research and Reviews Matter for Boise businesses

Your buyers are interested in doing research, and that includes reviews. Google Maps and Yelp are two giant sources that they will use to make their final decision. Customers are often influenced by these reviews and ratings thanks to the powers of social proof and human psychology. They’ll even try to get a price from these reviews before even visiting your business.

In terms of your local marketing, it means you should have information and reviews at the ready so your customers don’t feel you are not up to their standards. Put together a package of info that presents you as the experts in a positive light, but make sure to keep it accurate.

Mobile marketing is the New Game

More customers than ever are finding businesses from their mobile phones, even more than desktop. Sites like Yelp have optimized their marketing for mobile users so it’s easier to navigate and get information on the go.

What this Means for Local Marketing

In this world where multiple screens are a reality, you need to have choices for your customers. Don’t just have marketing on one or the other. Deliver great, responsive mobile experiences to your customers so they want to keep coming back and tell their friends.

Voice Search for local stores

If you have ever used Cortana, Siri, or Google then you have probably used voice search. Smartphones are the big driver, since everyone essentially has the wealth of knowledge and information at their fingertips today. Almost half of voice searches have local intent, meaning you need to be ready to capture incoming searches whether your customers are looking for you through tv, cars, or their phones.

What this Means for Local Marketing

Voice search is becoming a big factor in how search engines rank your site. You need quality content to improve your search results and lead visitors to go to your site. That way, you can convert these leads.

Downtown Boise locations and addresses
Boise Google Maps Locations to target mobile business searches
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Downtown Boise Businesses
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